Darren Kennedy » Design

UnderCover Presents

DtoTheK — Sat, 25 Jun 2011 10:50:43 +0000

UnderCover Presents is a small grassroots collective that gathers musicians from every corner of the San Francisco Bay Area’s music scene to celebrate the broad influence of classic albums and influential artists. The concept is simple: bands are invited—based on their enthusiasm for the album or artist—from a range of musical genres that reflect the diverse styles and cultures that make Bay Area music unique. So far, the project has produced or co-produced 3 major shows and 2 albums and there are more in the works. For this project, I created the logo and visual identity as well as the website and WordPress CMS with blog, social media and MailChimp integration.

Capoeira Sul da Bahia T-Shirt Back

DtoTheK — Wed, 18 Aug 2010 22:52:22 +0000

I designed a t-shirt back for the San Francisco chapter of Brazilian Martial Arts group, Capoeira Sul da Bahia.

Wayfarer Aviation Flash Banner Ad

DtoTheK — Wed, 02 Jun 2010 18:55:29 +0000

Class project. A simple Flash banner ad.

Avion Photo

DtoTheK — Thu, 27 May 2010 19:56:22 +0000

Avion Photo is the portfolio site for photographer Tina Hosseinzadeh. The goal of this project was to create a rich canvas to display the photo galleries. This was achieved by creating a mostly black website that included some interesting texture and transparencies. This was a really fun departure from the clean, white, corporate designs I had been doing for the few years prior. The site was then moved into WordPress as a CMS, which enabled some dynamically generated features in the modularized event section as well as including maps and links to social media sites.

Wayfarer and JetDirect Aviation Email Suites

DtoTheK — Wed, 26 May 2010 17:43:00 +0000

I recently redesigned a suite of service emails for a leading private aviation company, creating a coherent grid with more pleasing graphic elements. When the company changed it’s identity, I re-purposed the email templates.

TAG Aviation USA Email Suite

DtoTheK — Wed, 26 May 2010 01:20:21 +0000

While at TAG Aviation USA, I redesigned their service promotional emails to be more cohesive with our new website design look and feel, utilizing the 2,-3,000 newly shot marketing photos, which I managed and enhanced. Despite what one would think would be the inherent glamor of private air travel, marketing materials for the industry remain, for the most part, very “bare bones”. My more evocative electronic designs helped to support and promote TAG’s image as one of the leading providers of global private jet services.

TAG Aviation Postcard Suite

DtoTheK — Mon, 24 May 2010 07:05:24 +0000

While at TAG Aviation USA, the company underwent a massive overhaul of all electonic and print marketing collateral. Part of this effort was the design of new service promotional postcards utilizing the 2,-3,000 newly shot marketing photos, which I managed and enhanced.

TAG Aviation Animated gif Banners

DtoTheK — Thu, 20 May 2010 08:03:28 +0000

Animated gif banner ads created for eNews Letters and websites promoting TAG Aviation services.

Mobileshowroom Redesign

DtoTheK — Thu, 01 Apr 2010 08:37:57 +0000

The mobile showroom is a husband and wife team of clothing representatives who, at the time of designing this website, were living and working out of their 31 foot Fleetwood Bounder RV bringing samples of the clothing lines they represented all around the country! This was my very first web site design done with frames, tables and good ‘ole HTML.

TAG Aviation Signage

DtoTheK — Mon, 08 Jun 2009 06:53:31 +0000

I created signs, posters and sell sheets for a variety of events and conferences.